Product Review · Mattresses · #6 Ranked
Novilla Bliss 12"
Budget gel memory foam with edge support · Reviewed by Katie · amazon.com live, Sept 28 2026
Why it scored a 81
At $299.99 the Novilla Bliss 12" is the main Zinus rival on Amazon: a three-layer gel memory foam bed with reinforced edge support and a breathable knit cover. Value leads at 90 and Reliability at 92 on 28,000-plus reviews, while Quality sits at 64 because owners report it runs softer than medium-firm for heavier sleepers and shows body impressions after a couple of years, typical at this price. The caveat is the trial: Novilla advertises 100 days, but Amazon's own return window is 30 days. It suits budget shoppers who want gel cooling and firmer edges than Zinus without spending more.
What you're getting
- Queen 60" x 80" x 12", 61.5 lb, ships boxed in a roll
- 3-layer build: NanoGel memory foam, comfort foam, base foam
- Medium-firm feel; 600 lb weight limit
- Reinforced edge support foam around the perimeter
- Gel foam and breathable knit cover for heat dissipation
- CertiPUR-US foams, plant-infused to absorb odor
- 100-day trial, 10-year warranty; Amazon's window is 30 days
- Runs softer than medium-firm for heavier sleepers; 72-hour expand
ViperScore breakdown
At a glance
- Queen 60" x 80" x 12", 3-layer gel foam, 61.5 lb
- Medium-firm; reinforced edges, 600 lb limit
- CertiPUR-US foams; 100-day trial, 10-year warranty
- Price$299.99
- TierBudget gel memory foam with edge support
- Category rank#6 of 10
Should you buy the Novilla Bliss 12"?
The Novilla Bliss 12" is the budget memory-foam bed for someone who wants gel cooling and a reinforced edge at a price close to Zinus. A queen is $299.99, it ranks sixth in mattresses, and its Reliability score of 92 is the highest in the category. Medium-firm on paper, it runs softer for heavier sleepers, so it suits lighter adults and guest rooms. Heavier couples should step up to the DreamCloud Classic Hybrid.
Where it earns its score
- Reliability of 92, best in the group. A plain three-layer foam build with a strong ownership record.
- Edge support Zinus lacks. Reinforced perimeter foam, unusual at this price.
- Value of 90. Second only to the Zinus among the beds we ranked, with a 10-year warranty.
- Odor control. Plant-infused CertiPUR-US foams and a breathable knit cover.
What to know first
- Features score 58. No coils, no zoning; the edge foam is the only extra.
- Quality is 64. Body impressions after a few years are a known pattern with budget foam.
- Soft for heavier people. The 600 lb limit is fine, but the feel goes past medium-firm as weight goes up.
- Trial fine print. Novilla advertises 100 days, but Amazon's window is 30 days. Confirm which applies to your order.
Our verdict
The Novilla Bliss 12" scores 81, Good Buy, ranking sixth. Buy it over the Zinus Green Tea if the $50 difference is worth edge support to you; both score within a point. For a primary bed for two, spend $699 on the DreamCloud Classic Hybrid instead.
DreamCloud Classic Hybrid
Questions buyers ask
Is the Novilla Bliss 12" medium-firm?
Novilla rates it medium-firm, but heavier sleepers report it feels softer than that.
How long does the Novilla Bliss take to expand?
Up to 72 hours after unboxing.
Novilla Bliss or Zinus Green Tea?
Novilla adds reinforced edge support and gel foam for $299.99; Zinus is $249 with no edge support. They score 81 and 80.
Ready to check it out?
Novilla Bliss 12" · ViperScore 81 · Good Buy · $299.99
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